Writing Copy For Dummies Jonathan David Kranz

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Kindle Edition

384 pages


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Writing Copy For Dummies  by  Jonathan David Kranz

Writing Copy For Dummies by Jonathan David Kranz
| Kindle Edition | PDF, EPUB, FB2, DjVu, AUDIO, mp3, RTF | 384 pages | ISBN: | 7.53 Mb

Tips on writing to consumers and business-to-businessCreate captivating, results-oriented, sales-generating copyNeed to produce winning copy for your business? This fast, fun guide takes you through every step of a successful copywriting project,MoreTips on writing to consumers and business-to-businessCreate captivating, results-oriented, sales-generating copyNeed to produce winning copy for your business? This fast, fun guide takes you through every step of a successful copywriting project, from direct mail, print ads, and radio spots to Web sites, articles, and press releases.

Youll see how to gather crucial information before you write, build awareness, land sales, and keep customers coming back for more.Discover How To:* Write compelling headlines and body copy* Turn your research into brilliant ideas* Create motivational materials for worthy causes* Fix projects when they go wrong* Land a job as a copywriter



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