Effective Crisis Communication: Moving From Crisis to Opportunity Robert R. Ulmer

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Published: January 9th 2014

Kindle Edition

272 pages


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Effective Crisis Communication: Moving From Crisis to Opportunity  by  Robert R. Ulmer

Effective Crisis Communication: Moving From Crisis to Opportunity by Robert R. Ulmer
January 9th 2014 | Kindle Edition | PDF, EPUB, FB2, DjVu, talking book, mp3, RTF | 272 pages | ISBN: | 5.28 Mb

In this fully updated Third Edition, three of today’s most respected crisis/risk communication scholars provide the latest theory, practice, and innovative approaches for handling crisis. This acclaimed book presents a clear understanding about howMoreIn this fully updated Third Edition, three of today’s most respected crisis/risk communication scholars provide the latest theory, practice, and innovative approaches for handling crisis. This acclaimed book presents a clear understanding about how to manage risks and crises effectively.

The authors provide 18 in-depth case studies that highlight successes and failures in dealing with core issues of crisis leadership, managing uncertainty, communicating effectively, understanding risk, promoting communication ethics, enabling organizational learning, and producing renewing responses to crisis. Unlike other crisis communication texts, this book answers the question, “What now?” and explains how organizations can and should emerge from crisis. Authors Robert R. Ulmer, Timothy L. Sellnow, and Matthew W. Seeger provide guidelines for taking the many challenges that crises present and turning those challenges into opportunities.



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