When tradition turns into innovation: A successful strategy for new product development Antonio Messeni Petruzzelli

ISBN: 9780857091734

Published: March 28th 2012

hardback

150 pages


Description

When tradition turns into innovation: A successful strategy for new product development  by  Antonio Messeni Petruzzelli

When tradition turns into innovation: A successful strategy for new product development by Antonio Messeni Petruzzelli
March 28th 2012 | hardback | PDF, EPUB, FB2, DjVu, talking book, mp3, RTF | 150 pages | ISBN: 9780857091734 | 6.28 Mb

Starting from the increasing difficulties firms face to create new value for customers and achieve competitive advantage, this book proposes an innovative strategy to sustain innovation at the product level, based on the notion of tradition.



Enter the sum





Related Archive Books



Related Books


Comments

Comments for "When tradition turns into innovation: A successful strategy for new product development":


75u.eu

©2014-2015 | DMCA | Contact us